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The Marketing Consulting
services of The Cincinnatus Group range from
simple one-day analyses of your marketing
efforts to the development and
implementation of detailed Strategic
Marketing Plans.
Is your message getting lost; are potential
new customers taking no notice? Do you feel
that your product or service is ready to
take a commanding position alongside its
competition in the marketplace, if only the
right audience got the message?
The Cincinnatus Group is adept at the
development and implementation of Marketing
Plans. We can help you at any step along the
way, from identifying sales objectives and
creating a new image to branding, budgeting,
and scheduling.
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Leadership of Marketing
The Cincinnatus Group
employs a disciplined and comprehensive marketing
strategy that focuses on increasing the sales
opportunities in your company’s marketplace. This
sequential, interlocking process builds awareness in
your target market and develops a positive attitude
about your company in that market.
This positive attitude encourages a trial of your
product or service by your target market and
maintains awareness to encourage retrial and
continued use of your product or service.
Our efforts in
Leadership Marketing are designed to produce an
understanding of and buy-in for the marketing
process among your company’s Board, Officers, and
Staff. We recognize that no plan on paper can make a
difference in performance without an enthusiastic
embrace from those whose job it is to follow through
and execute.
Management of Marketing
The Cincinnatus Group uses
a disciplined ten-step approach in managing
the development and implementation of
Strategic Marketing plans. In addition to
following a specific sequence, the steps in
this disciplined approach interlock. Each
“dovetails” into the others to form a
cohesive and comprehensive plan.
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1.
Situation Analysis:
Company-Competition-Industry
The situation
analysis develops a base of
information on your company, the
competition, and the state of
your industry. All subsequent
marketing decisions are based on
this understanding of your
company’s strengths, weaknesses,
products, services, and target
market. |
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2. Summary of
Challenges and Opportunities
In step two, the situation
analysis begins to take focus, defining the
specific problems to be solved and the
opportunities available for your company to
utilize. Problems and opportunities are
developed in a fashion that is concise,
clear, and actionable.
3. Targeted Sales
Objectives
Sales objectives are
projected - measurable, specific sales
goals, including dollar and unit sales. They
are based on a realistic understanding of
your company’s capacity to meet existing
opportunities, and they include both
short-term and long-term goals.
4. Defining Your
Target Market and Marketing Objectives
Sales objectives cannot be
met without an understanding of your current
customers and potential new customers. In
order to create sales, primary and secondary
markets are defined and objectives are set
as to the behavior expected of your target
market.
5. Product/Service
Image and Marketing Strategy Statement
Your product or service
must stand out in the minds of your target
market. In this step, a positive image for
your company is defined and a determination
is made on how to market that image in a way
that meet the marketing objectives set in
step four.
6. Communication Goals
Overall marketing
communication goals are set in order to
reach your target market in a way that
builds awareness, attitude, intent, and
results in the actual purchase of your
product or service.
7. Tactical Tools
In using tactical tools,
we are taking communications to the level of
specific advertising messages and media,
publicity and promotion. Specific
promotional vehicles and advertising
strategies are determined based on the
fulfillment of the communication goals.
8. Budget – Calendar –
ROI Analysis
In this step, we balance
marketing needs with a realistic budget and
create a calendar for the marketing program.
The ROI, or Return on Investment Analysis
provides a projection of whether the
marketing plan will generate revenues in
excess of expenses.
9. Execution
By allocating adequate,
committed resources to both implementation
and follow-up, the comprehensive and
thorough execution of your marketing plan
begins.
10. Evaluation
In the final step, the
planning circle is closed. Evaluation
represents an analysis of what worked and
what did not. Based on the results of the
evaluation, the process returns to the first
step of situation analysis, where the
refinement and improvement of the strategic
plan takes place. |
Production of Marketing
Production of Marketing falls into two
categories:
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The development of Planning
Documents
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The creation of Marketing
Materials required by the Planning Documents.
Marketing Plans
The services of The Cincinnatus Group
focus on improving your top-line revenues. In support of
that goal, we provide customized marketing plans,
consulting, and implementation tailored to meet the
demands of your growing business.
Focused Consultation
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The Cincinnatus Group
works with you to consolidate, integrate,
and structure your marketing.
This is ideal for a small
business or a start-up business looking for
consistent, coordinated marketing materials.
Working with you, we develop marketing
strategies, define your image, and act as an
idea incubator to help get your advertising
message across to your market. |
Mini-Marketing Plan
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The Cincinnatus Group
works with you to develop your marketing
plan.
To follow up, we meet with
you monthly to execute your marketing plan,
and then yearly in order to evaluate and
revise your marketing plan.
The Mini-Marketing Plan is
ideal for many businesses looking for a
long-term, structured plan. The plan is
based on your knowledge of the industry and
your company's capabilities, as well as the
experience of The Cincinnatus Group in
strategic marketing. |
Comprehensive Strategic Marketing Plan
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The Comprehensive
Marketing Plan is ideal for businesses
looking to reach a new level. This plan
entails extensive research about your
company, your industry, and your
competition. The Cincinnatus Group uses this
information to work with you to create and
execute a powerful, strategic marketing
plan.
The Cincinnatus Group
conducts your situation analysis, works with
you to develop your marketing plan, meets
with you monthly to execute your marketing
plan, and follows up on a yearly basis to
evaluate and revise your marketing plan.
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Marketing Materials
With your aggressive marketing plan
set for launch, who will produce the gorgeous media
kits, publish the website, produce the brochures, create
the videos, provide the memorable giveaways?
Once a Strategic Marketing Plan is in place, it
invariably calls for the development of marketing and
support materials that are beyond the scope of your
company’s ability to produce.
Through an alliance with partner companies and long-term
relationships with various media producers, The
Cincinnatus Group boasts virtual “in house” production
capability for any marketing needs, including:
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Exceptional graphic design and
layout.
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High quality printing services and
high-speed copying.
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Superior web development, design,
and hosting.
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An impressive array of quality
specialty and promotional items.
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Complete copy writing and editing
services.
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Affordable and effective newspaper
advertising.
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Marketing Products
include:
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Concept development,
layout, design: |
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One to Four Color
Offset Printing: |
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Brochures
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Newsletters
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Letterhead
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Envelopes
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Business Cards
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Menus
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Product Sheets
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Flyers
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Carbonless Forms
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Calendars
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Placemats
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Invitations
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Additional Print
Services: |
Pre Press Services: |
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Metal Imaging |
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Metal Imaging on permanent, engravable,
stampable, and weather resistant nameplates
or labels for commercial and industrial
applications.
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Specialty and
Promotional Items: |
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Over 720,000 specialty items
available to meet your promotional needs,
including:
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Coffee Mugs
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Pens
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Magnets
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Stress Relievers
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Plaques
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Awards
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CD Holders
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Slinkys
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Highlighters
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Labels
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Computer Sweeps
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Band-Aid Dispensers
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Post It Notes
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Rulers
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Yardsticks
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Travel Cups
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Clocks
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Watches
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Frames
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Hats
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Jackets
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T-Shirts
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Golf Shirts
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Golf Balls
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Aprons
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Tote Bags
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Travel Bags
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Portfolios
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Briefcases
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Calendars
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Appointment Books
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Trade Show Items
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Crystal Awards
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Flags
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Beach Items
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Web Development: |
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Web Design and
Development
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Web Site Maintenance
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Logo Design
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Content Development
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Copy Writing
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Digital Photography
and Digital Imaging
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Managed Email and
Hosting Services
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Web Site Hosting
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Publishing: |
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Access to advertising in a
Westmoreland County, PA consumer oriented
publication with a bi-monthly circulation of
20,000.
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How The Cincinnatus Group Can Help
You
The Cincinnatus Group offers an array
of resources designed to assist with the growth of your
businesses and dramatically improve its gross revenues.
Our mission is to help your company through:
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Discovering untapped markets
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Revealing new sales opportunities
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Focusing your sales force
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Diversifying your client base
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Stabilizing cash flow
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Increasing the value of your
business
Services areas include Manufacturer
Representatives, Contracted Sales, Marketing Consulting,
Sales Consulting, Strategic Consulting. More than
pre-packaged services; however, The Cincinnatus Group
offers a relationship between your company and our
experienced sales, marketing, and consulting
professionals.
When inquiring about our services, do
so in the confidence that, with The Cincinnatus Group,
you are working with the firm whose deep skill sets are
unparalleled in the industry.
In the area of Marketing Consulting, The Cincinnatus
Group provides an impressive array of services, from
conducting the basic research into your company’s core
strengths and its competition to establishing detailed
plans capable of taking your company to the next level.
Learn How The
Cincinnatus Group Can Help You
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