Marketing Consulting

 
 


The Marketing Consulting services of The Cincinnatus Group range from simple one-day analyses of your marketing efforts to the development and implementation of detailed Strategic Marketing Plans.

Is your message getting lost; are potential new customers taking no notice? Do you feel that your product or service is ready to take a commanding position alongside its competition in the marketplace, if only the right audience got the message?

The Cincinnatus Group is adept at the development and implementation of Marketing Plans. We can help you at any step along the way, from identifying sales objectives and creating a new image to branding, budgeting, and scheduling.


Leadership of Marketing

The Cincinnatus Group employs a disciplined and comprehensive marketing strategy that focuses on increasing the sales opportunities in your company’s marketplace. This sequential, interlocking process builds awareness in your target market and develops a positive attitude about your company in that market.
This positive attitude encourages a trial of your product or service by your target market and maintains awareness to encourage retrial and continued use of your product or service.

Our efforts in Leadership Marketing are designed to produce an understanding of and buy-in for the marketing process among your company’s Board, Officers, and Staff. We recognize that no plan on paper can make a difference in performance without an enthusiastic embrace from those whose job it is to follow through and execute.

Management of Marketing

The Cincinnatus Group uses a disciplined ten-step approach in managing the development and implementation of Strategic Marketing plans. In addition to following a specific sequence, the steps in this disciplined approach interlock. Each “dovetails” into the others to form a cohesive and comprehensive plan.

 

 

1. Situation Analysis: Company-Competition-Industry

The situation analysis develops a base of information on your company, the competition, and the state of your industry. All subsequent marketing decisions are based on this understanding of your company’s strengths, weaknesses, products, services, and target market.

 

2. Summary of Challenges and Opportunities

In step two, the situation analysis begins to take focus, defining the specific problems to be solved and the opportunities available for your company to utilize. Problems and opportunities are developed in a fashion that is concise, clear, and actionable.

3. Targeted Sales Objectives

Sales objectives are projected - measurable, specific sales goals, including dollar and unit sales. They are based on a realistic understanding of your company’s capacity to meet existing opportunities, and they include both short-term and long-term goals.

4. Defining Your Target Market and Marketing Objectives

Sales objectives cannot be met without an understanding of your current customers and potential new customers. In order to create sales, primary and secondary markets are defined and objectives are set as to the behavior expected of your target market.

5. Product/Service Image and Marketing Strategy Statement

Your product or service must stand out in the minds of your target market. In this step, a positive image for your company is defined and a determination is made on how to market that image in a way that meet the marketing objectives set in step four.

6. Communication Goals

Overall marketing communication goals are set in order to reach your target market in a way that builds awareness, attitude, intent, and results in the actual purchase of your product or service.

7. Tactical Tools

In using tactical tools, we are taking communications to the level of specific advertising messages and media, publicity and promotion. Specific promotional vehicles and advertising strategies are determined based on the fulfillment of the communication goals.

8. Budget – Calendar – ROI Analysis

In this step, we balance marketing needs with a realistic budget and create a calendar for the marketing program. The ROI, or Return on Investment Analysis provides a projection of whether the marketing plan will generate revenues in excess of expenses.

9. Execution

By allocating adequate, committed resources to both implementation and follow-up, the comprehensive and thorough execution of your marketing plan begins.

10. Evaluation

In the final step, the planning circle is closed. Evaluation represents an analysis of what worked and what did not. Based on the results of the evaluation, the process returns to the first step of situation analysis, where the refinement and improvement of the strategic plan takes place.


Production of Marketing

Production of Marketing falls into two categories:

  • The development of Planning Documents
  • The creation of Marketing Materials required by the Planning Documents.

Marketing Plans

The services of The Cincinnatus Group focus on improving your top-line revenues. In support of that goal, we provide customized marketing plans, consulting, and implementation tailored to meet the demands of your growing business.

Focused Consultation

The Cincinnatus Group works with you to consolidate, integrate, and structure your marketing.

This is ideal for a small business or a start-up business looking for consistent, coordinated marketing materials. Working with you, we develop marketing strategies, define your image, and act as an idea incubator to help get your advertising message across to your market.

Mini-Marketing Plan

The Cincinnatus Group works with you to develop your marketing plan.

To follow up, we meet with you monthly to execute your marketing plan, and then yearly in order to evaluate and revise your marketing plan.

The Mini-Marketing Plan is ideal for many businesses looking for a long-term, structured plan. The plan is based on your knowledge of the industry and your company's capabilities, as well as the experience of The Cincinnatus Group in strategic marketing.

Comprehensive Strategic Marketing Plan

The Comprehensive Marketing Plan is ideal for businesses looking to reach a new level. This plan entails extensive research about your company, your industry, and your competition. The Cincinnatus Group uses this information to work with you to create and execute a powerful, strategic marketing plan.

The Cincinnatus Group conducts your situation analysis, works with you to develop your marketing plan, meets with you monthly to execute your marketing plan, and follows up on a yearly basis to evaluate and revise your marketing plan.


Marketing Materials

With your aggressive marketing plan set for launch, who will produce the gorgeous media kits, publish the website, produce the brochures, create the videos, provide the memorable giveaways?

Once a Strategic Marketing Plan is in place, it invariably calls for the development of marketing and support materials that are beyond the scope of your company’s ability to produce.

Through an alliance with partner companies and long-term relationships with various media producers, The Cincinnatus Group boasts virtual “in house” production capability for any marketing needs, including:

  • Exceptional graphic design and layout.
  • High quality printing services and high-speed copying.
  • Superior web development, design, and hosting.
  • An impressive array of quality specialty and promotional items.
  • Complete copy writing and editing services.
  • Affordable and effective newspaper advertising.

 

Marketing Products include:
 

Concept development, layout, design:

  • Brochures

  • Stationery

  • Business Cards

  • Fliers

  • Billboards

  • Annual Reports

  • One Sheets

  • Pamphlets

  • Program Books

  • Presentation Folders

  • Ad Designs

  • Newsletters

  • Camera-Ready Art

  • Post Cards

  • Video, Cassette, and CD Label Design

One to Four Color Offset Printing:

  • Brochures

  • Newsletters

  • Letterhead

  • Envelopes

  • Business Cards

  • Menus

  • Product Sheets

  • Flyers

  • Carbonless Forms

  • Calendars

  • Placemats

  • Invitations

Additional Print Services:

Pre Press Services:

  • High Speed Copy Service

  • Handbooks

  • Manuals

  • Fliers

  • Contracts

  • Complete Bindery and Finishing

  • Drill

  • Collate

  • Pad

  • Score

  • Shrink Wrap

  • Staple

  • Coil

  • Fold

  • Perforate

  • Number

  • Stripping

  • Halftones

  • Stats

  • White Prints

  • Film Negatives & Positives

  • Composite Negatives

Metal Imaging

Metal Imaging on permanent, engravable, stampable, and weather resistant nameplates or labels for commercial and industrial applications.
 

Specialty and Promotional Items:

 
Over 720,000 specialty items available to meet your promotional needs, including:
  • Coffee Mugs

  • Pens

  • Magnets

  • Stress Relievers

  • Plaques

  • Awards

  • CD Holders

  • Slinkys

  • Highlighters

  • Labels

  • Computer Sweeps

  • Band-Aid Dispensers

  • Post It Notes

  • Rulers

  • Yardsticks

  • Travel Cups

  • Clocks

  • Watches

  • Frames

  • Hats

  • Jackets

  • T-Shirts

  • Golf Shirts

  • Golf Balls

  • Aprons

  • Tote Bags

  • Travel Bags

  • Portfolios

  • Briefcases

  • Calendars

  • Appointment Books

  • Trade Show Items

  • Crystal Awards

  • Flags

  • Beach Items

Web Development:

  • Web Design and Development

  • Web Site Maintenance

  • Logo Design

  • Content Development

  • Copy Writing

  • Digital Photography and Digital Imaging

  • Managed Email and Hosting Services

  • Web Site Hosting

Publishing:

Access to advertising in a Westmoreland County, PA consumer oriented publication with a bi-monthly circulation of 20,000.

  • Ad Consulting

  • Editorial Opportunities

  • Advertorials

  • Cover Story Exposure

  • Affordable Advertising

  • Insert Design and Distribution

  • Press Releases

  • Marketing Consulting

  • Photography

How The Cincinnatus Group Can Help You

The Cincinnatus Group offers an array of resources designed to assist with the growth of your businesses and dramatically improve its gross revenues. Our mission is to help your company through:

  • Discovering untapped markets
  • Revealing new sales opportunities
  • Focusing your sales force
  • Diversifying your client base
  • Stabilizing cash flow
  • Increasing the value of your business

Services areas include Manufacturer Representatives, Contracted Sales, Marketing Consulting, Sales Consulting, Strategic Consulting. More than pre-packaged services; however, The Cincinnatus Group offers a relationship between your company and our experienced sales, marketing, and consulting professionals.

When inquiring about our services, do so in the confidence that, with The Cincinnatus Group, you are working with the firm whose deep skill sets are unparalleled in the industry.

In the area of Marketing Consulting, The Cincinnatus Group provides an impressive array of services, from conducting the basic research into your company’s core strengths and its competition to establishing detailed plans capable of taking your company to the next level.

Learn How The Cincinnatus Group Can Help You

 

 

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